This morning, I'm exploring the many benefits of the label Gadget. Here are some benefits, plus facts supporting these benefits, I've been able to gather so far:
- The label gadget ties all your posts together that cover a specific topic. It makes your blog better by giving you better topic focus and better topic organization.
- Posts can have multiple labels. For example, a single post on your Blogger blog can have the following labels: dogs, cats, and animals.
- Each label is a so called permalink. Permalinks are indexed by search engines. That's probably why they are called permalinks. The term permalink implies permanence. Permalinks give your blog posts a permanent address. They also help give your blog a permanent presence on the web.
- Perhaps a better name for labels is topics or categories. Each time you add a label to your blog, you are really adding a new topic to your blog. In other words, a new category or sub-category
- In the example above, animals is a category and dogs and cats are sub-categories.
- Don't get too hung up on categories versus sub-categories. The English language cares little about making a technical distinction between the two. Likewise with the label gadget. You are free to create categories and sub-categories to your heart's content. Why? Because categories and sub-categories live together and play together on the same level playing field. The label gadget doesn't know the difference—a good thing that makes the label gadget easy to use.
- While the label gadget does not know the difference between a category and a sub-category, you do. Since you know the difference, you can easily turn your entire blog into a nicely organized hierarchy of categories and sub-categories using the label gadget.
- It's my best guess that the combination of permalinks and a hierarchy of topics helps Google Search better understand the importance and relevance of your blog. With better understanding comes visitors that are more likely to appreciate your blog.
- When you revisit a topic in a new post, you recycle the label (topic) by applying the old label to the new post.
- Any number of posts can fall under one label. Got 1,000 posts that fall under one topic? All 1,000 posts can fall under the one label that describes that topic.
- All the posts that fall under one label (topic) are gathered together and placed on the same page with a permalink supplied by Blogger for the address.
- In effect, each label you add to your blog adds a new page to the blog. These new pages are above and beyond your blog posts. For example, a blog that has 10 posts and 5 labels has at least 15 pages.
- Without something like the label gadget tying things together, your posts are ships in the night passing each other without one knowing about the other.
- The label tool ties your blog together hierarchically the same way a website's navigation bar ties the website together hierarchically.
- A hierarchical link structure is one of the most effective and time-proven techniques for getting your pages recognized by search engines.
Everything in life has an organizing principle. Planets orbit stars and starts make up galaxies. The whole universe is a hierarchy.
Without an organizing principle, your blog posts are grains of sand rubbing up against each other, but never quite establishing a relationship. The label tool establishes an organizing prinicple. When you use the label tool, you are organizing your blog by topic.
Ed Abbott

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